What changed
Successive license changes (Shiseido 2016, then Give Back Beauty in 2022) reworked The One for Men; Fragrantica and Basenotes owners say the original tobacco warmth is largely gone from current Italy-made bottles, replaced by a lighter, sweeter-fruity profile with weaker performance.
Reported change majorLast reviewed Jun 2026Sources: Fragrantica forum, Basenotes
These reports are community-aggregated and not confirmed by the brand. Batch variance can mean different bottles smell noticeably different; buyers should check batch codes when possible.
Listed notes
Want consistent quality?
Dupes target a fixed profile and don't ride a brand's reformulation cycle — if batch variance on the original is making you nervous, these are stable alternatives the community has scored:
- View all dupes →LattafaAl Dur Al Maknoon GoldNot yet scored · $25–$40
Or try something similar with no reformulation concerns
Other reformulations to watch