Louis Vuitton On the Beach

Opens with a bright, slightly tart citrus blast — yuzu and blood orange cutting through neroli's softer floral sweetness before the whole thing pivots toward the coast. Thyme and cypress introduce a dry, herbal salinity that reads as sun-warmed rocks near the water rather than synthetic ocean spray. Pink pepper adds a mild fizz throughout. The dry-down is clean musk with cypress lingering underneath, keeping it grounded rather than soapy. Projection stays polite; sillage is a close, skin-level trail by the second hour — A warm-weather skin scent for anyone who wants coastal without aquatic cliché.